Myriad. Where we connect.

Myriad. Where we connect.

Category

Crosmedia Storytelling

Virtual Reality

Immersive Installation

Fulldome Projection

Data Visualisation

 

Role

Author

Creative Direction

Art Direction

Story and Text

Technology

Unity

Cinema 4D

Stereoscopic 3D Film

 

Production Company

Interactive Media Foundation gGmbh

Filmtank GmbH

Release Date

2021

Understanding our shared planet

Global challenges like the destabilization of ecological systems, climate change and the massive decline in biodiversity demand a radical reconfiguration of how we understand and interact with the natural world. Humans are but one small part of a vastly complex planet, and the way we influence our shared habitat has wide-reaching effects for all forms of life. We need to re-think our relationship with the natural world to be able to create altnative common futures.

That is the basis and motivation for our project MYRIAD – a project that tells stories of migrating animals and the anthropogenic influence they face on their journeys. Migratory animals interact with and rely on complex global ecosystems to navigate vast distances and ensure their survival. Scientists are only beginning to understand just how sophisticated and interdependent these systems are.

Interactive, immersive and science-driven storytelling can help the public better understand the complexity of our interconnected and interdependent world through narratives of animal migration in the Anthropocene that are both emotionally impactful and informative.

Working in cooperation with the Max Planck Institute of Animal Behavior, MYRIAD combines cutting-edge scientific data with innovative forms of immersive storytelling and sophisticated aesthetics. Through multiple formats, we meaningfully reorient audiences’ relationship with the environment, and spark active engagement with local efforts to conserve the earth’s biodiversity.

MYRIAD VR Experience - Through the eyes of many

MYRIAD VR has crafted a highly artistic and poetic virtual reality experience, based on scientific migratory data, that invites the visitor to experience our world as an interdependent system of life.

We follow the migratory journeys of three animals: The Bald Ibis, the Arctic Fox, and the Green Sea Turtle, along wind and ocean currents, across continents and through soaring mountain ranges as they make their way around the globe. 

Experiencing natural cycles from an entirely new perspective catalyzes an intuitive, rich understanding of the natural world, while generating a newly responsible attitude towards the impact of human behavior on an individual and global scale. One journey at a time, MYRIAD’s immersive, unique experiences activate individuals’ connection to the world we share and the marvelous beings we share it with.

From global to elemental: storytelling with carbon

Flexible and abundant, carbon is an element that forms the basis of all life on earth. MYRIAD’s visual concept makes use of this building block as a narrative and aesthetic link between individual elements and global networks to show how all life on earth is part of an endlessly connected cycle.

Carbon accompanies us across MYRIAD’s digital formats, generating atmospheres and landscapes, transporting movement and reconfiguring interaction in a constantly changing, living cosmos.

Analog charcoal drawings are produced in the studio, integrated in our digital environment and combined with digitally animated carbon particles. As they disintegrate and reassemble, they convey a feeling of organic vitality and a unified understanding of a world that is in constant change and in which everything is interconnected.

Carbon Assets - Making of

MYRIAD Immersive Installation

An interactive and immersive walkthrough installation stages the story world of the MYRIAD project in three dimensions, bringing science to life in museums, exhibitions and festivals.

The installation focuses on the many changes to the earth that have resulted from human interference. Intuitively graspable data about animal migration, anthropogenic changes to the environment, and even more animal stories of the Anthropocene heightens visitors’ awareness of the explosive nature of global change and immerses them directly in the complex interrelationships of the Earth system.

Credits

A project of: Interactive Media Foundation & Filmtank

In co-creation with: Miiqo Studios, Context Film & Artificial Rome

With the scientific support of: Max-Planck-Institute of Animal Behavior, Museum für Naturkunde Berlin/ Mediasphere for Nature, Waldrappteam/ LIFE Northern Bald Ibis, Deutsches Meeresmuseum Stralsund, University of Exeter, Ascension Island Government, Zoo in der Wingst, Norwegian Polar Institute, Norwegian Institute for Nature Research, zoosuisse, Tiergarten Schönbrunn

In alliance with: World Wide Life Fund (WWF)

In cooperation with: ARD/ SWR, RiffReporter and Occupied VR

Supported by: Medienboard Berlin-Brandenburg, MFG Baden-Württemberg, Canada Media Fund, Bell Fund

Dell – LCC Race

Dell – LCC Race

Category

Visual FX

Animation

Game

Role

Art Direction

Interaction Design

Technology

Adobe Flash

Production Company

Y&R Germany

Release Date

05.06.2011

Story

Dell wanted to promote its „Social Media Listening Command Center (LCC)“, a tool that monitors keywords by crawling the internet continuously.

To create awareness for this tool we created a virtual race game based on the data of the LCC for events. The race cars fuel were 3 keyword each player had to choose from real time based data visualization showing the relations between strength of the keyword measured by the LCC and the driver ranking in the game.

By monitoring keywords and ranking, the players were able to optimize their performance via tablet computer during the race, by doing a pitstop and changing old used keywords for new strong ones.

With a participation rate of over 75% and more than 9500 tweets over 3 events, the LCC Race was a dazzling success.

Dell Streak - Control Unit

Event

Credits

Agency

Y&R Berlin

 

Creative Direction

Y&R Berlin: Maria Grotenhoff, Sebastian Baurmann

 

Art Direction / Design

Sebastian Baurmann

 

Interactive Concept

Sebastian Baurmann

 

Programming

Britzpetermann GbR

Press

„The LCC Race used exceptional design from the concept to the execution. It resulted in one of the most creative activations with our design.“

Mary Ellen Dugan, Executive Director Global Brand & Advertising at Dell

"9500 tweets during 3 events & a participation rate of 75%"

Dell Marketing

netwars – Out of CTRL

netwars – Out of CTRL

Category

Transmedia Strategy

Visual FX

Web Documentary

Role

Author

Creative Direction

Art Direction

Technology

HTML 5

Canvas 3D

Adobe After Effects

Production Company

Filmtank GmbH

Release Date

04.04.2014

Story

In the last few years, several serious cyber attacks have been launched on governments, gas and oil industries, financial institutions and energy suppliers. In response, countries across the globe are forming their own cyber troops. The race is on, but it is still unclear who will be responsible for controlling these very powerful cyberspace armies of the future.

Netwars / out of CTRL is a fact-based 5-part interactive web series exploring the impending threat of cyberwarfare. The users personally experience the vulnerability of digital infrastructure and of modern technology. Through various scenarios, they are engaged in an intriguing game with the main character: a digital weapons dealer, portrayed by Nikolai Kinski, who is a mastermind in the dark market of digital warfare. Netwars also explains the structures of sophisticated virus attacks, combining fiction with professionally researched facts, expert knowledge, documentary footage and gaming elements.

The scale of this cross-media project is vast: the project includes an Interactive Web Doc, TV Documentary, Interactive Graphic Novel App, E-Book, Audio-Book and TV Series. Be prepared to look behind the scenes of the actual cyberwar front!

Awards

Credits

Author & Creative Director

Lena Thiele / Miiqo Studios UG 

 

Script

Lena Thiele / Miiqo Studios UG, Michael Grotenhoff / filmtank GmbH, Hendrik Hölzemann, Alexander Lukowitz / Elephant Films 

 

Art Director

Sebastian Baurmann / Miiqo Studios UG 

 

Technical Lead & Programming

Britzpetermann GbR

 

Sounddesign

Andrew Mottl

 

Scientific advisor

Dr. Sandro Gaycken / Department of Computer Science, Freie Universität Berlin

 

Produced by

Filmtank GmbH

 

In cooperation with

ZDF/ Arte, Miiqo Studios UG

 

copyright © 2015 filmtank GmbH 

Press

"The web documentary shows the best aspects of our new digital possibilities and combines it with the most dangerous ones. A digital masterpiece."

German nationwide newspaper Frankfurter Allgemeine Zeitung (FAZ 15.04.2014)

„Stunning web series“

The Guardian 2014​​